M&M'S New York

M&M'S New York is the brand's flagship retail and entertainment attraction on Broadway in Midtown Manhattan, spread across multiple floors of immersive, candy-themed experiences. The store is one of the largest confectionery attractions in the United States, drawing visitors with its floor-to-ceiling displays of M&M'S in dozens of colours, a dedicated New York-themed merchandise section, and interactive installations that go well beyond a conventional shop.

Among the experiences available through this venue, the Big Bus New York City Night Bus Tour offers an open-top journey through Manhattan after dark, taking in illuminated landmarks across the borough. The tour departs from the Broadway area, making M&M'S New York a convenient starting point for visitors already exploring Midtown. Whether arriving for the store itself or joining a wider city tour, the location places guests within easy reach of Times Square, Rockefeller Center, and the broader theatre district.