Heineken Experience

The Heineken Experience occupies the original Heineken brewery on Stadhouderskade in Amsterdam, a building where the beer was produced for over a century before brewing operations moved to larger facilities outside the city. The site reopened as an interactive attraction dedicated to the history and craft of one of the Netherlands' most recognised exports, taking visitors through the brewing process, the brand's global advertising archive, and the story of the Heineken family itself.

Today the attraction offers several ways to explore the building, including entry with rooftop access for views across the canal belt and entry packages that include drinks. A combined ticket pairing the experience with a one-hour Amsterdam sightseeing cruise is also available, making it a practical way to see the city from the water alongside a visit to the brewery. The Stadhouderskade location places it close to the Rijksmuseum and the Vondelpark, in one of Amsterdam's most visited quarters.