Sloomoo Institute

Sloomoo Institute in New York is an immersive attraction dedicated entirely to slime, drawing visitors into a world of colour, texture, and sensory play across multiple floors of hands-on experiences. Founded by Karen Robinovitz and Sara Schiller, the institute grew from a personal passion for the tactile and therapeutic qualities of slime into one of the city's most distinctive experiential destinations. Guests can make their own custom slime, explore large-scale slime installations, and move through themed rooms designed to engage the senses at every turn.

Located in SoHo, Sloomoo Institute has built a following among families, groups of friends, and curious visitors of all ages who come for the playful, participatory format that sets it apart from conventional museum spaces. The general entry ticket opens up the full run of the institute's signature slime bars, interactive art moments, and sensory zones, making it a self-guided experience that moves at the visitor's own pace.